Thousands of looms in Varanasi have become silent in the last decade. Cheap, bad quality imitations have flooded the market and left weavers and traders in despair. Eighty-five percent of the weavers have wandered away to pursue other livelihood options. India's largest hand-weaving guild is threatened. Bestseller Fund and Upasana came together to improve the situation.
As one of the oldest living cities in the world, Varanasi has long been regarded as a sacred and cultural center in northern India.